June 27, 2017
FOR IMMEDIATE RELEASE
Media Contact: Jay Ell Alexander | (757) 544-1170
Black Girls RUN! Announces 5th Annual National Conference & Race in Philadelphia
~ Saturday’s post-race brunch features award-winner writer & speaker, Luvvie Ajayi ~
BGR! NATION (June 27, 2017) --- After four successful years of the Black Girls RUN! National Race and Conference weekend, Black Girls RUN! will host the 2017 Sweat With Your Sole in Philadelphia, September 29-30, 2017.
“We are excited to bring our signature race and conference to Philadelphia this year” said Toni Carey, co-founder of Black Girls RUN!. “We have made this year’s conference two days, but still jam-packed with fun workshops, dynamic speakers and a great race route. Philadelphia is a great, neutral location to take a drive or fly in for the conference on Friday and you can be back home by Saturday evening.”
The weekend will kick off with a one-day conference starting at Noon on Friday, September 29. The conference will include interactive workshops with nationally recognized trainers and fitness instructors and speakers, and a vast amount of knowledge-sharing on running, health and nutrition. On Saturday, September 30 the weekend continues with a 5K and 10K run/walk beginning at the Philadelphia Museum of Art. Following the race, the weekend will conclude with our Awards Brunch with award-winning writer and speaker, Luvvie Ajayi. We will recognize four national Black Girls RUN! Ambassadors and Run Coordinators during the brunch as well.
“Having Luvvie Ajayi as our keynote this year is spectacular,” comments Ashley Hicks, co-founder of Black Girls RUN. “Her wittiness, intelligence and beauty is the epitome of what we do on the pavement each day... motivating each other through humor, humility, honesty and sometimes saying the things we do not want to hear. She will be a special touch to this year’s conference.”
The Sweat with Your Sole conference is open to Black Girls RUN! members and women who are interested in attending. Men and women are invited to attend the brunch and participate in the road race.
In previous years, Sweat With Your Sole has been hosted in Atlanta and Charlotte, bringing more than 3,500 men and women to the areas. In its inaugural year in 2012, Black Girls RUN! partnered with AARP, and presenting sponsor Coca-Cola to host its inaugural Black Girls RUN! and AARP Drive to End Hunger 5K/10K race, raising $22,000 to benefit AARP and Hosea Feed the Hungry.
For all “Sweat With Your Sole” conference and race updates, visit www.sweatwithyoursole.com. You can also follow Black Girls RUN! on Twitter at @BlackGirlsRUN, and Instagram @officialblackgirlsrun, or use the hashtag #SWYS17.
About Black Girls RUN!
Black Girls RUN! is a national running group launched in 2009 by Toni Carey and Ashley Hicks. The organization has grown to include more than 70 running groups across the nation with more than 225,000 members. The group was created to combat the obesity epidemic among women in the African- American community and dispel the myth that black women do not run. The groups include beginner and experienced runners and provide a support system to help members reach their fitness goals. Black Girls RUN! provides a community and inspires all women to run. For more information about Black Girls RUN!, visit www.BlackGirlsRUN.com.