Share Your Love of the Outdoors with REI's 1440 Project

May 20, 2013

1440. That's the magic number. What does it mean? 1440 is the number of minutes in a day. That's 1440 minutes to do something awesome and REI is helping to put those 1440 minutes in perspective. I'm a sucker for social media campaigns, and I have to admit, this is one of the coolest I've seen. REI recently launched it's 1440 Project celebrating each minute we spend outside. The minute-by-minute timeline (creating a 24 hour day) displays photos to represent our collective love of the outdoors. The "virtual day" is displayed alongside other outdoor enthusiasts making up a virtual day. Join us as we submit our favorite photos to be added to the timeline! Don't forget to use the tag hashtag #blackgirlsrun!

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