Meet Black Girls RUN! Creative Director Delanie West
Tell us a bit about yourself?
From where do you draw your inspiration?
I’m a sucker for aesthetic harmonies, there’s something arresting about a visual that can change your emotional state. I believe there is beauty in everything. I’m inspired especially by women who have monetized their creative talents; I don’t think there’s anything better than the ability to earn a living doing what you absolutely love.
Which creative disciplines do you practice?
Some of the most rewarding work of my career has been with Black Girls RUN!. This project integrates my love of the active life with a movement that has a purpose and energy I’ve always believed in. Working with Toni and Ashley and collaborating with the HQ team is always yields a great experience.
Delanie serves as the Creative Director at Black Girls RUN and iHome / SDI Technologies. She is also creative consultant to several startups and established brands. In addition to design and development for Black Girls RUN! Her work can also be found at a broad range of mass-market retailers such as Target, Wal-Mart, Michael’s and the Apple Store in the forms of creative and innovative products for household brand names. Delanie’s style signatures are vibrant color, balanced aesthetics and crisp iconography.
Delanie West of Delanie West Design / @ delaniewest is an award winning designer & creative director, with a career emphasis on product and brand development for creative consumer products. The designer credited for developing several “firsts”, several of which have all grown to a multi-million dollar categories within the stationery & craft industry, is also the creative director behind the world’s first mass marketed, and category evolving three dimensional embellishment stationery line. Many of her established processes are now standard mainstays in the development processes for stationery and craft industries.